A job assignment taking them out of the area, they had to move, unfortunately.
We had the ambition to price the home above lot value, which meant we needed to strategically prepare the home for the market. On behalf of my client who had already moved out of the country, we shopped out multiple bids and lined up contractors to get us ready for market, while also prepping the now vacant home for the incoming freeze earlier this year.
Through a strategic marketing approach—combining door-to-door print distribution with targeted social media advertising—I launched the property with a grand open house weekend. In just four days on the market, over 50 groups attended the open houses. I personally conducted 7 private showings, with an additional 11 private showings scheduled. This strong activity generated a total of 6 offers, allowing us to negotiate zero contingencies and secure a final sale price 6.3% above list, along with a strong backup offer in place.
Experienced negotiation and communication led to leveraging the multiple offers received to such a strong end result, all while my client was overseas and unbothered.
Our client's objective was accomplished, and we couldn't have been happier for them! By working hand in hand with our clients, we initiated our comprehensive marketing plan, leveraged strong negotiation skills, made savvy use of real market data, and demonstrated a willingness to work hard. In the end, we helped our clients achieve exactly what they wanted.
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